PRIVACY POLICY
INTRODUCTION
Singmath Pte Ltd (“SM”, “we” or “us”) takes the privacy of your information seriously. This Privacy Policy applies to the mylittleones.com.sg website (the “Website”) and smartphone application (the “App”) and governs data collection, processing and usage in compliance with the Personal Data Protection Act 2012 (No. 26 of 2012) of Singapore (“PDPA”). By using the Website and App, you consent to the data practices described in this statement.
INFORMATION COLLECTED FROM ALL VISITORS TO OUR WEBSITE AND APP
We will obtain personal data about you when you visit us. When you visit us, we may monitor the use of this Website and App through the use of cookies and similar tracking devices. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.
This Privacy Policy applies to all visitors to our Website and App.
ADDITIONAL PERSONAL INFORMATION THAT MAY BE COLLECTED
SM may collect and process:
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Personally identifiable information, such as:
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Your email address and name, when you contact us, or when you volunteer such information to us in other manners;
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Details contained in the relevant documents or forms which you key in when you use our services to connect with third parties on our Website and App. These details may include your name, contact number and email; (“Personal Information”)
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Information about your computer and smartphone hardware and software when you use our Website and App. The information may include your IP address, browser type, domain names, access times and referring website addresses. This information is used by SM for the operation of the services, to maintain quality of the services, and to provide general statistics regarding use of the mylittleones.com.sg website and App.
USE OF PERSONAL INFORMATION
SM collects and uses your Personal Information to operate the Website and App and deliver the services you have requested. SM may also use your Personal Information to inform you of other products or services available from SM and its affiliates, where you have consented to be contacted for such purposes. SM may also contact you to conduct research about your opinion of current services or of potential new services that may be offered, although you do not have to respond to such surveys. SM uses such information to maintain quality of the services and to provide general statistics regarding use of the Website and App.
NON-DISCLOSURE
SM does not sell, rent, lease or release your Personal Information to third parties. SM may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique Personal Information is not transferred to the third party without your explicit consent. In addition, SM may share data with trusted partners to help us perform statistical analysis, send you email or provide customer support. All such third parties are prohibited from using your Personal Information except to provide these services to SM, and they are required to maintain the confidentiality of your Personal Information.
DISCLOSURE OF PERSONAL INFORMATION
SM will disclose or share your Personal Information, without notice, only if required to do so by law or in the good faith belief that any such action is necessary to: (a) comply with any legal requirements or comply with legal process served on SM or the Website and App; (b) protect and defend the rights or property of SM; and (c) act under exigent circumstances to protect the personal safety of users of the Website and App or the general public.
We may disclose your Personal Information to third parties: (a) in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; and (b) if the Website and App or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
USE OF COOKIES
The Website uses “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your hard drive by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain which issued the cookie to you.
Cookies on the Website may be used to ensure a smooth user experience, perform analytics and for showing relevant advertisements. Please note that third parties (such as analytics software) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to access all or parts of our Website or to fully experience the interactive features of the SM services or websites you visit.
SECURITY OF YOUR PERSONAL INFORMATION
We strive to maintain the safety of your Personal Information. Unfortunately, no internet-based service is completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
ACCESS TO, UPDATING AND NON-USE OF YOUR PERSONAL INFORMATION
Subject to the exceptions referred to in Section 21(2) of PDPA, you have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please send an email to customerservice@mylittleones.com.sg. We may make a small charge for this service.
We want to ensure that your Personal Information is accurate and up to date. If any of the information that you have provided to SM changes, for example if you change your name, contact number or email address, please let us know the correct details by sending an email to customerservice@mylittleones.com.sg. You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.
You have the right to ask us not to collect, use, process or disclose your Personal Information in any of the manner described herein. We will usually inform you (before collecting your Personal Information) if we intend to use your Personal Information for such purposes or if we intend to disclose your Personal Information to any third party for such purposes. You can give us notice of your intention to halt the collection, use, processing or disclosure of your Personal Information at any time by contacting us at customerservice@mylittleones.com.sg.
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LINKS TO OTHER WEBSITES
Our Website and App may contain links to other websites. This Privacy Policy only applies to this Website and App. When you link to other websites, you should read their own privacy policies.
CHANGES TO THIS STATEMENT
SM will occasionally update this Privacy Policy to reflect customer feedback. SM encourages you to periodically review this Privacy Policy to be informed of how SM is protecting your information.
CONTACT INFORMATION
Singmath Pte Ltd welcomes your comments regarding this Privacy Policy. If you believe that the Website or App has not adhered to this Privacy Policy, please contact us at customerservice@mylittleones.com.sg.